Funnelback Marketing Dashboard: Overview

Search Insights Made Simple

In this overview, we'll show you the different auditing and optimization tools that you have access to in the marketing dashboard of your Funnelback service.

Tools we discuss in this video:

• Search analytics
• Content auditor
• Accessibility auditor
• SEO auditor
• Best bets
• Synonyms
• Curator
• Tuning

Search Analytics

Funnelback search analytics provide a deep-dive into site search patterns, revealing your site visitors’ intent and providing insights that impact your marketing campaigns and UX across the site.

Clicks from multiple periods can be compared on a single graph. Along with top results clicked and top non-matching results, faceted and contextual navigation clicks are also recorded.

Queries from multiple periods are displayed on a world map to give an indication on where the search service is being used.

Accessibility Auditor

Funnelbacks Accessibility Auditor is a tool that assists your organisation to achieve high levels of accessibility through an intuitive reporting interface. This tool is included with every Funnelback solution, and tests content against WCAG standards, tracks and  highlights areas to improve.

Content Auditor

The Content Auditor is a reporting tool that helps your organisation keep tabs on content regardless of its location or author. It looks for duplicate content, missing metadata, and more. Content can be refined by a multitude of attributes in order to isolate areas of interest.

SEO Auditor

Funnelbacks inbuilt SEO optimization tool is included with all Funnelback search licenses. This intuitive tool helps you to understand where your results are ranking, why, and how to improve their ranking score. The tool suggests common urls and related queries to streamline the audit process.

Best Bets

The Best Bets functionality gives you the ability to promote or feature certain results above others, without impacting on the general ranking of your search results. Want a certain result to appear as the first result for a certain search? It's a simple process with this tool.

Synonyms

The synonym tool solves issues of language differences when internal jargon does not line up with what your users actually search. Perhaps you’re a university and you would like to set a synonym for “campus residences” so that the search results for “dorms” leads students to the appropriate page. Create a synonym, and the search results will lead to the right content.

Curator

Curator allows you to feature or promote certain results, but with even greater flexibility. These results can appear as promoted or in the same style as the organic search.

You can create rules, such as "display an advertisement" or "remove specific results" for certain queries. You can schedule curator rules for specific dates and times, and add unique IDs to track the success of your Curated results in an external analytics platform.

Tuning

Tuning helps your team navigate the seemingly complex world of a self-learning algorithm simple. Funnelback will provide you with suggested keywords and urls to add to your tuning exercises in order to keep your results highly relevant and accurate. Simply add urls from the intuitive interface, and save to list.

Funnelback’s marketing dashboard gives you the tools to create better, more personalized user experiences and the strategic insights to drive conversions.