Driving channel shift with effective site search

How effective site search can transform your online customer experience and drive channel shift.

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In the age of digital transformation, it has never been more important to ensure that you are able to serve your users with the information they need, accurately and efficiently.

In this short webinar, we outline how effective site search can increase customer satisfaction levels and deliver savings for your local authority, through effective channel shift.

Areas covered include:

Examples of the features and tools a sophisticated search engine can offer and the benefits these bring

The importance of user insights, in shaping and improving both your current and future content offering

Best practice models, showcasing how local authorities have implemented Funnelback to effectively drive channel shift and improve customer experience

The 3 most important elements to consider when defining your search strategy.

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