Increasing customer satisfaction in financial services

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Your site search could potentially be one of the most valuable untapped resources in your digital estate. Every element of your website design and content creation is designed to improve customer satisfaction, generate leads and increase conversions, so why would you settle for search which isn’t helping achieve the same goals?

Improve User Experience, Lower Costs & Maximise Conversions

This short webinar examines how sophisticated site search can improve your online user experience, whilst simultaneously lowering the cost of customer interaction and maximising conversions.

Areas covered include:

• Examples of the features a sophisticated search engine can offer and the benefits these bring.
• The importance of user insights, in shaping, improving and personalising your online presence.
• Best practice models, showcasing how financial institutions have implemented Funnelback to effectively improve user journeys, increase satisfaction levels and lower the cost of customer interaction.
• The 3 most important elements to consider when defining your search strategy.