Measuring your digital investments

When a student clicks your ad, requests information by filling out a form, engages with an advisor or registers for a campus tour, they become a lead.

This white paper instructs you on how to move beyond basic tracking on your site and find the useful insights that make a difference.

About the author

Alan Etkin has spent the past decade developing web analytic techniques for monetizing behavioral metrics. He is a Senior Analyst at the British Columbia Institute of Technology and consults with universities and colleges across North America.

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